CSR STORIES

THE TASK

Engage Fashion designer students to value the power of recycling and become trendsetters for the Persil brand.


2 GEM INPUT

*   Introduced “up-cycling” concept instead to position Persil as the brand champion innovator.

*   Initiated “Start from Sketch” competition in all the Fashion design schools and included it as part of curriculum.

*   Recruited jury members as mentors.

*  Run a zero waste project where all scraps and unused items donated to NGOs.

 

 

 


OUTCOME

*  Program implemented in 5 out of 6 fashion design schools.

*  Active involvement of community and students through clothes donations.

*  All schools, students and jury willing to participate in the program next year.

*  Built positive brand identity & helped change behavior.

CLIENT TESTIMONIAL

My experience working with 2GEM, Viviane and Samar was wonderful. They wereprofessional and organized and at the same time, fun and easy going. From start to finish, the project was executed efficiently and all deadlines were met. It was a pleasure to work with the team, and a terrific experience. I am looking forward to future collaborations. 

 

 

 

Sarah Hermez – Founder and Director of Creative Space