CSR STORIES

THE TASK

 

Act as communication strategist and maximize return on investment by integrating CSR within the marketing mix in Lebanon, Jordan and Egypt.

 


2 GEM INPUT

 

* Handled the full marketing mix of Converse in the 3 markets.

 

* Initiated & implemented in-market activation and media support.

 


OUTCOME

 

*Increased Top of mind awareness that resulted in sales increase across markets.


*Recognized by Converse HQ as the markets within the region with highest contribution to company’s triple bottom line.

 

 

CLIENT TESTIMONIAL

 

We started with 2GEM on a CSR project and in no time our collaboration extended to a full-fledged regional marketing consultancy.

Thru a professional and laser focus approach Samar helped us elevate the brand to the next level, specially thru complex events executions across the region.

Their vast experience and dedication were crucial in embracing our company's culture and integrate the team swiftly. Looking forward for a lasting relationship.

 

 

Abdo Kassir-GM Sidewalks (Converse Levant & Egypt)